Ashima GoelCampaign Management for Your growing E-Commerce Business“I want to send WhatsApp messages to every new user onboarded on my platform. How do I automate it to make this real time?” — Automating…May 22May 22
Ashima GoelUnderstanding Your User Base in a Growing E-Commerce BusinessIn the bustling world of e-commerce, drawing traffic to your platform is just the tip of the iceberg; the real essence lies in the quality…May 211May 211
Ashima GoelKey Metrics for E-Commerce Success: Tracking Your Onboarding JourneyAs entrepreneurs, business managers, and product managers, our understanding of the growth of our products and business is only as good as…May 20May 20
Ashima GoelThe curious case of CLV and CRVOne very common word when we discuss customer metrics is Customer Lifetime Value and how it's useful to decide where to focus their…Mar 14, 2021Mar 14, 2021
Ashima GoelInterview Prep 101 — Marketing Concepts (1)Almost a year back, I remember spending nights to revise the Marketing Management or as we called it MM1 concepts, basic Operations &…Dec 22, 2019Dec 22, 2019
Ashima GoelWhat is your business’s moat?I recently learned something very interesting in my class last week. The word seemed so ancient but still, it is important in the current…Aug 30, 2019Aug 30, 2019
Ashima GoelHambrick and Fredrickson Strategy ModelYou might be an entrepreneur, a strategist, a growth hacker or a product manager, strategy is something you can’t separate from the daily…Aug 24, 2019Aug 24, 2019
Ashima GoelWireframing (1) — What is it?Starting off as a young product manager last year with no prior experience and being responsible for building and managing the launch of a…Jul 19, 2019Jul 19, 2019
Ashima GoelAnalysis of Qualitative Data using Affinity Map and Pareto Principle(With working example)Why Affinity Diagram? Is it relevant to even business manager to make business decisions, identify pain points of customers etc.? If yes…Jun 28, 2019Jun 28, 2019
Ashima GoelWhat is a Design Sprint?Last weekend, I had the chance to attend a Design Sprint workshop at Google, Gurgaon office organised by Design Jungle. The workshop…May 8, 2019May 8, 2019
